thurstypedaler

Thursty Pedaler

Client:

Thursty Pedaler

Project Details

Owner

Thursty Pedaler

Thursty Pedaler

Thursty Pedaler

Services

Hero Brand / Identity Project

Hero Brand / Identity Project

Hero Brand / Identity Project

Thursty Pedaler is a party bike experience launching in Ottawa, offering guided pub crawls and coffee tours through vibrant neighborhoods. The brand identity was developed from the ground up to establish a fun, social presence before launch.new party bike experience launching in Ottawa, offering guided pub crawls and coffee tours through vibrant neighborhoods. The brand identity needed to be developed from the ground up to establish a fun, social, and memorable presence in the market before the first pedal ever turned.
booklet
booklet
booklet
Create a complete brand identity and logo positioning Thursty Pedaler as Ottawa's most exciting new way to experience the city. The brand needed to communicate energy, celebration, and community while appealing to diverse audiences, from bachelorette parties to family-friendly outings, and generate buzz before the business existed.
BoldCraft
BoldCraft
BoldCraft
To build a distinctive, ownable brand that drives recognition and recall within Ottawa’s tourism market, using a playful naming strategy and versatile visual system designed to increase visibility, engagement, and partnership opportunities across physical, digital, and experiential touchpoints.
The brand identity successfully launched Thursty Pedaler with strong market presence, attracting early bookings and establishing immediate recognition. The visual system provided a complete toolkit for pre-launch marketing, social media, and partnership conversations, differentiating the business from traditional tours and establishing Thursty Pedaler in Ottawa's experiential tourism sector.
The brand identity successfully launched Thursty Pedaler with strong market presence, attracting early bookings and establishing immediate recognition. The visual system provided a complete toolkit for pre-launch marketing, social media, and partnership conversations, differentiating the business from traditional tours and establishing Thursty Pedaler in Ottawa's experiential tourism sector.
BoldCraft
BoldCraft
BoldCraft
"Working with Allie is the best decision I ever made for my small business! From logo development to business cards and all the marketing collateral in between, she always creates designs I love. Her ability to take my jumbled ideas and bring them to life never ceases to amaze me. She's not only creative, but highly efficient and easy to work with. AI ain't got nothing on a real life human designer who helps you make all your branding dreams a reality. I can't recommend her enough." - Jessie, Owner and Operator, Thursty Pedaler
"Working with Allie is the best decision I ever made for my small business! From logo development to business cards and all the marketing collateral in between, she always creates designs I love. Her ability to take my jumbled ideas and bring them to life never ceases to amaze me. She's not only creative, but highly efficient and easy to work with. AI ain't got nothing on a real life human designer who helps you make all your branding dreams a reality. I can't recommend her enough." - Jessie, Owner and Operator, Thursty Pedaler

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Let's discuss how we can bring your ideas to life. Book a quick call with ME, and we'll CHAT Through the next steps.

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Time to Turn Ideas
Into Reality

Let's discuss how we can bring your ideas to life. Book a quick call with ME, and we'll CHAT Through the next steps.

NO PRESSURE

Time to Turn Ideas
Into Reality

Let's discuss how we can bring your ideas to life. Book a quick call with ME, and we'll CHAT Through the next steps.

NO PRESSURE