Design a branded performance headband for the Edmonton CFL team’s offensive line that strengthens team identity and elevates on-field presence.
Objective
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Objective
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Objective
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To translate team culture into functional gear that increases player engagement, wear frequency, and shared identity across the offensive line.
process
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process
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process
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Collaborate with players and coaching staff to understand team culture, develop custom branding elements, and produce a performance-ready headband that balances style, comfort, and durability.
impact
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impact
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impact
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Fosters a stronger sense of connection on and off the field, visibly showcases team pride, and enhances the offensive line’s identity as a cohesive unit.
Fosters a stronger sense of connection on and off the field, visibly showcases team pride, and enhances the offensive line’s identity as a cohesive unit.
TESTIMONIAL
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TESTIMONIAL
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TESTIMONIAL
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"Allie turned our scattered ideas into a sick logo that feels both timeless and fresh. Her creative process made the whole experience effortless and exciting." - Former CFL Player
"Allie turned our scattered ideas into a sick logo that feels both timeless and fresh. Her creative process made the whole experience effortless and exciting." - Former CFL Player
